Of Bannon’s dodge and Google’s acquiescence to it, Edwards added, “Nothing about this is aboveboard.” “A lot of times ad buyers just shrug their shoulders and are like, ‘It’s video ads, what can you do?’” he said. Zach Edwards, the founder of Victory Medium, a consulting firm that advises companies on online advertising, said the digital ad industry, including Google, is rife with loopholes and bad behavior, and its complexity prevents advertisers from understanding what they’re funding.
6 insurrection, declined to answer questions for this article. When we find publishers that violate these policies we stop ads from serving on their site.”Ī spokesperson for Bannon, who was indicted this month for stonewalling Congress’ bipartisan investigation into the Jan. “These policies exist to protect both users and advertisers from abuse, fraud or disruptive ad experiences, and we enforce them through a mix of automated tools and human review. “We have strict policies that explicitly prohibit publishers from both promoting harmful content and providing inaccurate information about their properties, misrepresenting their identity, or sending unauthorized ad requests,” Aciman said. He said Google’s policies were effective in preventing ads from ending up on sites with “harmful content.” The change was not Google’s doing: Google spokesperson Michael Aciman said the player did not break the company’s rules. The video player running Google ads amid innocuous clips disappeared from Bannon’s website on Monday, after ProPublica inquired with Google, Bannon and advertisers. An advertisement for the Harvard Division of Continuing Education seen on. 6 Capitol riot as patriots and airs false claims about the 2020 election and the COVID-19 pandemic. Right below that video player was another that featured clips from Bannon’s “War Room” podcast, which routinely portrays participants in the Jan. But the ads, supplied through Google’s network, came from such prominent brands as Land Rover, Volvo, DoorDash, Staples and even Harvard University. The content likely had no interest for War Room visitors, especially since it was interrupted every few seconds by ads.
#THE WARROOM WEBSITE HOW TO#
Until Monday, the home page automatically played innocuous stock content, such as tips on how to protect your phone in winter weather or how to improve the effectiveness of your LinkedIn profile.įact-based, independent journalism is needed now more than ever. Google also confirmed to ProPublica that it has at times blocked ads from appearing on Bannon’s War Room website alongside individual articles that violate Google’s rules.īut Bannon found a loophole in Google’s policies that let him keep earning ad money on his site’s homepage.
6 to try to overturn the presidential election results. The company kicked Bannon off YouTube, which Google owns, after he called for the beheading of Anthony Fauci and urged Trump supporters to come to Washington on Jan. Sign up to receive our biggest stories as soon as they’re published.Īlmost a year ago, Google took a major step to ensure that its ubiquitous online ad network didn’t put money in the pocket of Steve Bannon, the indicted former adviser to Donald Trump. ProPublica is a nonprofit newsroom that investigates abuses of power.
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